James Karinejad wrote an interesting blog post (available here) about the technical aspects of producing the album cover.
Here are my thoughts, from a conceptual point of view. The idea was inspired by fashion photography, there’s something curious and beautiful about these overly staged images. To this idea we incorporated the masquerade theme, inspired by Victorian photography (see image on left).
We shouldn’t be fooled into thinking that the ideology behind this kind of photography is limited to the cat walk or perfume adverts. Even today when family portraits are taken there is an element of the absurd at work, with people feigning postures and bunching up together as if tying to reflect how close they are emotionally. When the camera is put away people separate and continue to live their lives in isolation. In this way photography gives us a way to feel closer to one another.
The album title “These Words Aren’t Meant For Me” suggests that the words or the images we create are destined for some other purpose, for the benefit of other peoples eyes or ears. The title does of course also suggest an element of irony, after all everything we create is in some way a reflection of our ego and therefore must be intrinsically bound to us.
We all put on an act in the things we say and do in front of people, I think that with the world being online 24 hours a day that act is increasingly becoming our lives and not masking them as we may intend.